Our predilection for forming associations (which allow us to create standards, preserve lives, and more) is one of our greatest strengths as Americans. That said, association executives have a unique challenge to building their culture—they’re responsible for multiple constituents with different goals and priorities. Your members aren’t employees—they aren’t being paid, the hierarchy is ambiguous, and each has their own distinct reason for volunteering. This brings us to the big question:
How do you attract executive-level members, get them to contribute to your goals, and help them develop professionally?
It’s a tall order, but it’s what separates successful associations from the rest. Here’s how strengths coaching can help.