Change the world while building your membership

Our predilection for forming associations (which allow us to create standards, preserve lives, and more) is one of our greatest strengths as Americans. That said, association executives have a unique challenge to building their culture—they’re responsible for multiple constituents with different goals and priorities. Your members aren’t employees—they aren’t being paid, the hierarchy is ambiguous, and each has their own distinct reason for volunteering. This brings us to the big question:

How do you attract executive-level members, get them to contribute to your goals, and help them develop professionally?

It’s a tall order, but it’s what separates successful associations from the rest. Here’s how strengths coaching can help.

Get more done at your board meetings

If your board is meeting once a month at 7AM and diving straight into a robotic agenda that may or may not be in line with everyone’s goals and ideals, nobody will get to know each other, little will actually get done, and members will be left unsatisfied. On the other hand, when members understand what drives each other and speak an internal language, there’s no limit to the accomplishment of the group. Identifying and using the strengths of each member is the key to getting more done at your board meetings.

Help your members develop leadership skills

Let’s face it—every board member wants to contribute to the association, but they’d like to get something out of it for themselves also. If members aren’t gaining skills, stature, or connections, they likely won’t stay members for long. Strengths-based leadership coaching can help your members learn, practice, and grow their professional skills in a semi-controlled environment. This way, the time away from their company to go to a board meeting or retreat will feel like a situation for them to learn build their own professional skills.

Attract executive-level board members

Every association or chamber has a different name for these members, whether it’s “executive” or “chairman” or something else entirely—they contribute the majority of the dues but make up only 10% of your membership. They’re not easy to attract or retain. By becoming a strengths-certified organization, you can attract these members by showing your commitment to growth, professional development, and getting things done. Elevating the communications and culture at your board through strengths training allows you to attract and service this group of members.

Strengths-based training is the fastest way to attract quality board members, develop them professionally, and get things done at your association or chamber.