Building Strengths-Based Organizations With Organizational Consulting

When we file our taxes at 34 Strong, we’re listed under the “organizational consulting” professional service section. While this may be accurate enough for the IRS, we want you to know that our clients get a lot more than organizational consulting when they work with us.

We build strengths-based organizations.

When organizations embrace a culture of strengths they report better company culture, more communication, happier employees and greater productivity.

And we’re not here to throw a bunch of adjectives at you—Gallup® researchers completed an extensive study of companies that implemented strengths-based management practices. This study included 49,495 business units with 1.2 million employees across 22 organizations in seven industries and 45 countries.

Here are the results of increasing employee engagement at work:

  • 14-29% increased profit
  • 3-7% higher customer metrics
  • 23-59% fewer safety incidents
  • 10-19% increased sales
  • 6-72% lower attrition

There’s really no argument against those numbers, but the question is:

How do you build a culture of strengths, an organization where every employee is engaged daily with tasks they excel at, in your workplace?        

Taking the Clifton StrengthsFinder™ is a great start—organizations that take their employees through the assessment process and make some basic changes report a 7% increase in employee engagement. Not bad!

But when those same companies build on top of the assessment with a cohesive strategy for creating and sustaining a strengths-based culture, their employee engagement shoots up to 23%.

What is a “cohesive strategy” for creating and sustaining a strengths-based culture? We’re glad you asked!

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The 7 Steps to Becoming a Certified Strengths-Based Organization

Just like many other facets of business, there is a process to creating a strengths-based culture at work. We would know—we’ve worked with hundreds of organizations, from corporate to the public sector, and have designed a process that leads to measurable results with employee engagement. While each engagement is unique to the company we work with, here are the 7 steps to becoming a certified strengths-based organization.

1. Leadership Alignment

Start at the top—getting buy-in from the leadership at your organization is absolutely critical. In this step, leaders participate in four to five personal coaching sessions and three to four Senior Leadership  workshops to ensure that commitment, self-awareness and strengths messaging permeate the business.

2. Manager Alignment

Managers account for 70% of variance in employees—you simply can’t afford to have ineffective managers, but you need to invest in them to get the results you want. In this step, managers participate in the two-day Best Manager Academy  and receive four to five individual coaching sessions to make the most of their own strengths and learn how to best utilize the strengths of their team.

3. Internal Communication

Believe it or not, a crucial component to building a culture of strengths is vocabulary. We teach pronoun protocol (turning “you’s” and “they’s” into “we”) in order to get all employees speaking the same language and communicating more effectively than ever before. We advise and provide regular internal communication to continuously reinforce the focus on strengths to drive adoption and attention throughout the organization .

4. Strengths Community

Building a culture of strengths takes work from every employee, but not every employee necessarily needs one-on-one coaching. In this step, we provide access to the StrengthsEngage online e-Learning platform provides additional resources. This is available 24/7 and accessible from anywhere.

5. Performance Management

At this point, you’ll start seeing the results (and receiving the benefits!) of growing a strengths-based culture at work. This step is designed to help you measure it. We provide coaching for leaders and managers helps them develop and use a strengths-based approach during employee evaluations and annual reviews.

6. Coaching

Everybody needs a coach, but most organizations don’t want eternal consultants—they want the tools and confidence to implement employee engagement strategies themselves. Our Train the Trainer program will teach a member of your team to maintain and grow your new strengths-based culture. In this 3-day on-site course, we’ll train you on StrengthsFinder, provide in-depth coaching scenarios, show you how to get the most out of your managers and team, and certify you as a Strengths-Based Organization.

7. Brand Building

The steps above are a journey for organizations that may take months or longer. Long-term, sustainable results in regard to employee engagement yield tremendous outcomes in terms of productivity, profit, reduced accidents, and employee retention, but maintaining a culture of strengths has another huge piece of added value—branding. Companies that are well known for their culture naturally attract top talent, but that type of brand doesn’t happen by itself! In this step, we’ll show you how to take advantage of your strength-based certification to demonstrate your commitment to excellence.


When you’re ready to take the first step toward engaging your employees and building a strengths-based culture at work, CONTACT US.